About Me

I’m a passionate and innovative Marketing & Communications Leader with over eight years of experience crafting strategic campaigns that elevate brand visibility, strengthen community relationships, and drive measurable results. My work is grounded in purpose and fueled by creativity, data-driven insights and decision making, and a deep commitment to ethical and inclusive storytelling.

Whether leading a brand refresh, building a viral social media presence, or managing omnichannel marketing campaigns, I thrive at the intersection of strategy and execution. I bring a broad skill set that includes: corporate branding, public relations, integrated marketing, market research, social media management, content creation, website development and management, community outreach, and more—supported by tools like Google Analytics, Meta Business Suite, Mailchimp, Squarespace, Canva, and more.

From increasing customer engagement, brand awareness, and revenue through ongoing surveys, emails, events, promotions & giveaways, social media presence, and website SEO/web presence to empowering my team through mentorship and professional development and fostering strong community partnerships through sponsorships, donations, ad partners, and nurturing vendor relationships–I’m driven by a desire to create consistent and meaningful impact through every message, medium, and moment.

Key Accomplishments

  • Develop, execute, and oversee multiple strategic omnichannel marketing and communications plans; serves as a senior advisor and leader, and provides Marketing & Communications oversight and direction.

  • Developed and executed a strategic brand refresh for two grocery stores.

  • Created a comprehensive Brand Guide Toolkit for two businesses and strategic social media plans and content calendars for multiple businesses.

  • Increased Bloomingfoods’ social media reach by 1,627%, followers by 375%, engagement by 69%, community partners by 400%, annual memberships by more than 200%, email subscribers by 20% with an average open rate of 37%, website traffic by 83%, customer count by 30%, sales by 10%, and overall positive sentiments and brand awareness with the assistance of the Marketing Team I developed and mentored, which also led to an increase in the Marketing budget by 18%.

  • Created multiple viral social media reels and increased Instagram and Facebook followers by over 12k in 3 years, with the most viral reel reaching more than 20 million, 460k likes, 59.7k shares, 90.1k saves, and 634 comments.

Resume

Work Samples

In-Store
Signage

Branded Merchandise
& Gift Cards

Press Release, Ads, Menu,
Flyers, & Staff Newsletter

Email Marketing
& Surveys

Work Samples

Let’s Work Together!

Interested in working together? Send me a message and I will be in touch shortly. I can’t wait to hear from you!